I tend to grow fast. Faster than I sometimes want to. And that puts me always in a limbo.
People praise fast growth and hockey stick MRR but the majority is meant to turn into an Icarus that flies a little too close to the sun.
When I went to shoot on the golf range firing off 200 golfballs, I realized that I had grown a tad too fast for my liking.
Presenting me problems that aren’t real problems but will become a problem. Get it?
Revenue is not a priority for me at all. Not anymore. It’s to find the constant stability between dozens of moving elements that secure the future, aka revenue.
Fly Low, Sell More
Barely mentioned it on X, never really sought out leads on X, and never really made it aware to my audience or followers what it was. In fact, for about 4 months there was a landing page that barely indicated what LP really was.
By design, I did NOT want to expand that until I found a time slot or was able to estimate my workload/trajectory. It was only since a month and a half ago I changed it, right before the hard reset I planned for 2024.
As a result, I am as good as maxed out in my capacity to help more people without compromising my attention or focus.
Because of that, I made the decision to drive up the price (which will go into effect end of the day) to put a blocker on too many onboardings at once.
But LaunchPad was always a fly-under-the-radar thing and I prove to others that you don’t need to yell 24/7 on X about a service you offer.
I sold more because:
- People were curious what and how I do everything
- I built up a trajectory that can be somewhat validated
- I was not just words. Lots of actions took into place
- By NOT selling it
Going back to the golf range, I felt I would become Icarus if I drilled on promoting LaunchPad and I would be stuck in a limbo pondering what to prioritize.
Luckily, I did not. Because I would place myself in an unhealthy place that can mess up my daily routine too much.
Sure, I can take on more LP members.
But I want to start building in parallel a set of courses I can sell. I already indicated earlier this year I am aiming to productize knowledge more in the form of courses or blueprints. This would help with:
- Stabilizing my time commitments
- Tie those info products to LP and will work as a steppingstone
- Build a bigger brand for LaunchPad
- Is a step for future plans with LP
See what LP should look like eventually? Practically a hub. I had this idea for months now in my mind, but I refused to expand on it further until I hit certain milestones.
Since I left or was in the process of leaving high-ticket consulting, I wanted to build a model that is more streamlined with fewer headaches and that serves a big purpose.
By taking it slower I avoided putting myself in limbos I can’t get out or that might influence my decision too much.
Growth should not be linear ever. And even though LP has grown pretty fast, I need to contain it. By containing it, I mean:
- Focus on the current members, and even if there are others joining I would spread out the timing
- Build that info product I have been waiting for and sell them on Pocketsflow. Because— well co-founded it now
- Stabilize volatility and time allocations
I can’t complain. Over a dozen people are currently active in LP and giving me decent MRR. But I want to avoid the hockey-stick syndrome and that means re-vise the overall signature of LP.
I am currently mapping out the leaks for LP, including improvements to be made with the price hike.
But I am still not going to shout about it on X all day long because that is not in my nature. Subtle mentions: yes. Looking for hyper-growth? No.
- For more focused advice or actual coaching, I would suggest to take a look at LaunchPad.
- If you are looking for a more private circle of entrepreneurs, then you can join me on Discord with FocusX.
- Looking to start out? NanoBets might be a great place to start with.
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